Longines is a benchmark in watchmaking, recognized worldwide. For its 180th anniversary, the swiss company wanted to show their achievements with a video at Baselworld 2012, the world watch and jewelry show. The video was projected onto six marquees, creating a circular entertainment over the Swatch Plaza, the main open space in the whole exhibition. 180 years of watchmaking, involving sport, cinema and everything made Longines acknowledged worldwide. Pictures, videos, stories: we worked in order to make all the contents to be part of the same, unique flow. The final composition is a huge 12218 x 1080 pixels, and a smaller version was rendered for the longines' stall.
Client: Longines
Project: Longines 180 Years | Baselworld 2012
Agency: La Cellula Lab
Executive Creative Director: Ottavio Di Chio
Producer: Cristina Visentin
WHAT WE DID:
Executive Producer: Marco Guarnieri
Producer: Daniele Biglia
Design Director: Ambrogio Bergamaschi
Graphic Design: Ambrogio Bergamaschi, Davide Colombi, Giorgia Morchi
Music Managing Producer: Cristiano Joyeusaz (Operà Music)
Sound Design: Marco Peretti (Operà | Country Suite Turin)
