Longines is a benchmark in watchmaking, recognized worldwide. For its 180th anniversary, the swiss company wanted to show their achievements with a video at Baselworld 2012, the world watch and jewelry show. The video was projected onto six marquees, creating a circular entertainment over the Swatch Plaza, the main open space in the whole exhibition. 180 years of watchmaking, involving sport, cinema and everything made Longines acknowledged worldwide. Pictures, videos, stories: we worked in order to make all the contents to be part of the same, unique flow. The final composition is a huge 12218 x 1080 pixels, and a smaller version was rendered for the longines' stall.
Client: Longines Project: Longines 180 Years | Baselworld 2012 Agency: La Cellula Lab Executive Creative Director: Ottavio Di Chio Producer: Cristina Visentin
WHAT WE DID: Executive Producer: Marco Guarnieri Producer: Daniele Biglia Design Director: Ambrogio Bergamaschi Graphic Design: Ambrogio Bergamaschi, Davide Colombi, Giorgia Morchi Music Managing Producer: Cristiano Joyeusaz (Operà Music) Sound Design: Marco Peretti (Operà | Country Suite Turin)