Winning a “pitch” together with the advertising agency is a great feeling. Especially when the production of this TV commercial, the treatment and the presentation materials were thought up and made by our guys (with the creative and film direction of Claudio Falconi). Artistic supervision and live action, lots and lots of and 3DCG, mattes and animation... all merged with an original music based on a “cover”. Besides the commercial 5 campaigns were produced for press billnoards, magazines and the web.
